MY APPROACH

  1. Empathize - Understand the problem by researching, observing and collecting information about the user's needs.

  2. Define - Analyze and synthesize 
the gathered informations to define and prioritize 
the core problem.

  3. Ideate - Brainstorm multiple ideas to generate potential solutions by thinking outside the box.

  4. Prototype - Design an early model 
of the product that solves the identified problem.

  5. Test - Test the product with users and iterate on it based on insights

Hello there! I’m Marcello.

I am a design thinker with a strategist’s brain and a technologist’s curiosity. 20 years of experience with a demonstrated history, specializing in transforming data into actionable insights in a clear and concise way through impactful visual storytelling. My work history includes communications, design, research and analysis, project management and strategic planning. My experience has given me great perspective on how to work effectively in any role.

“I have had the privilege of collaborating with Marcello for several years. [He] is a personable professional who wants as many details as possible to deliver an outstanding design. His expertise and attention to detail result in original and compelling content visualizations. He consistently goes above to help his team. Marcello is a brilliant designer because of his inventiveness and drive to satisfy clients.”

-Melissa E., Public Information Officer at City of Austin, TX

"My team is 100% remote and manages four contracts worth roughly $250M annually. Most new team members take two to three months to get ramped up and start showing consistent value to the team. When Marcello joined the team he was eager to learn and got ramped up immediately. Within the first couple weeks he was taking on smaller projects by himself. By the end of the second month he was spearheading large high impact projects that were implemented across the entire organization. He is a very motivated individual that takes responsibility of his work and makes sure to move his projects forward to completion. His organization and communication skills are second to none.”

-Jason G., IT Project Manager at Iron Bow Technologies